Pitch Deck

AirBed&Breakfast Pitch Deck

Airbnb · 2008

The most-studied seed deck in startup history. Blue and pink type on white, ten-ish word slides, and the problem-solution-market arc every accelerator now teaches.

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Design System

Color Palette

AirBed Blue

#00A6DE

Titles / primary

Rausch Pink

#FF5A5F

Emphasis / accents

White

#FFFFFF

Backgrounds

Ink

#333333

Body text

Typography
Headings
Rounded bold sans in blue, oversized; similar to VAG Rounded / Baloo 2
Body
Short declarative lines — rarely more than three per slide
Notes
The wordmark rotates vertically up the cover's left edge.
Visual Style
Seed-stageConciseFriendlyCanonical
Layout

White slides, big blue statement top-left, minimal supporting rows beneath — one argument per slide.

Imagery

Early product screenshots and simple listing photos.

Charts & Data

The famous market-size funnel and a three-bar revenue projection.

Frequently Asked Questions

What colors does Airbnb use in its presentations?
Airbnb's Seed Pitch (2008) uses a 4-color palette: AirBed Blue (#00A6DE) for titles / primary, Rausch Pink (#FF5A5F) for emphasis / accents, White (#FFFFFF) for backgrounds, Ink (#333333) for body text.
What fonts does Airbnb use in its slides?
Headings: Rounded bold sans in blue, oversized; similar to VAG Rounded / Baloo 2. Body: Short declarative lines — rarely more than three per slide.
What is the presentation design style of Airbnb?
The deck's visual style is seed-stage, concise, friendly, canonical. White slides, big blue statement top-left, minimal supporting rows beneath — one argument per slide.

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