Insurance
Sustainable Growth
Cigna · 2024
A warm healthcare-services deck. Cigna blue with orange humanity accents, rounded shapes, and people-first photography.
Design System
Color Palette
Cigna Blue
#0170BC
Primary accent
Warm Orange
#F68621
Humanity accent
Deep Teal
#00546B
Headlines / depth
Soft Gray
#EFF3F6
Panels
White
#FFFFFF
Backgrounds
Typography
- Headings
- Warm humanist sans, medium-bold and approachable; similar to Source Sans 3
- Body
- Source Sans-family humanist sans with relaxed line height
- Notes
- Blue headlines with orange reserved for human moments and key stats.
Visual Style
CaringRoundedHumanTrustworthy
Layout
White slides with rounded photo cards and soft gray panels; orange dot motifs.
Imagery
Patients, clinicians, and families in warm natural photography.
Charts & Data
Rounded bars and donuts in blue tints with orange highlights.
Frequently Asked Questions
- What colors does Cigna use in its presentations?
- Cigna's Investor Day (2024) uses a 5-color palette: Cigna Blue (#0170BC) for primary accent, Warm Orange (#F68621) for humanity accent, Deep Teal (#00546B) for headlines / depth, Soft Gray (#EFF3F6) for panels, White (#FFFFFF) for backgrounds.
- What fonts does Cigna use in its slides?
- Headings: Warm humanist sans, medium-bold and approachable; similar to Source Sans 3. Body: Source Sans-family humanist sans with relaxed line height.
- What is the presentation design style of Cigna?
- The deck's visual style is caring, rounded, human, trustworthy. White slides with rounded photo cards and soft gray panels; orange dot motifs.
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