Technology
Q4 2024 Earnings Presentation
Meta · 2025
Radical earnings minimalism. Gray sentence-case type on white, the Meta infinity mark bottom-right, and chart pages with nothing that isn't data.
Design System
Color Palette
White
#FFFFFF
Backgrounds
Meta Gray
#65676B
Titles / text
Meta Blue
#0668E1
Logo / primary data series
Ink
#1C1E21
Chart numerals
Light Gray
#E4E6EB
Gridlines / secondary bars
Typography
- Headings
- Optimistic Text (Meta brand type) in gray sentence case; similar to Inter
- Body
- Same family at small sizes; footnotes in light gray
- Notes
- No color on the cover at all except the logo.
Visual Style
Ultra-minimalQuietData-pureModern
Layout
Near-empty white cover, title upper-left, mark lower-right; interiors are one large chart per page with a gray title.
Imagery
None — the charts are the only graphics.
Charts & Data
Blue bars on white with gray comparison series; DAP and revenue trends dominate.
Source
Frequently Asked Questions
- What colors does Meta use in its presentations?
- Meta's Quarterly Earnings (2025) uses a 5-color palette: White (#FFFFFF) for backgrounds, Meta Gray (#65676B) for titles / text, Meta Blue (#0668E1) for logo / primary data series, Ink (#1C1E21) for chart numerals, Light Gray (#E4E6EB) for gridlines / secondary bars.
- What fonts does Meta use in its slides?
- Headings: Optimistic Text (Meta brand type) in gray sentence case; similar to Inter. Body: Same family at small sizes; footnotes in light gray.
- What is the presentation design style of Meta?
- The deck's visual style is ultra-minimal, quiet, data-pure, modern. Near-empty white cover, title upper-left, mark lower-right; interiors are one large chart per page with a gray title.
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