Consumer
Faster, Stronger, Better
PepsiCo · 2025
A vibrant consumer portfolio deck. Pepsi blue foundations with energetic product photography across the snack and beverage portfolio.
Design System
Color Palette
Pepsi Blue
#004B93
Primary brand
Bright Red
#EE1133
Secondary accent
Sky
#61A0D8
Tints / panels
Ink
#1E1E1E
Primary text
White
#FFFFFF
Backgrounds
Typography
- Headings
- Custom Pepsi-family geometric sans, bold and punchy; similar to Montserrat Bold
- Body
- Geometric humanist sans at regular weight; similar to Montserrat
- Notes
- Blue headlines; red used sparingly for growth highlights and brand moments.
Visual Style
VibrantPortfolio-drivenConsumerEnergetic
Layout
Product-forward slides with blue frames, brand-tile mosaics, and big category stats.
Imagery
Hero product shots and consumption-moment photography in saturated color.
Charts & Data
Rounded bars and category treemaps in blue tints with red growth markers.
Frequently Asked Questions
- What colors does PepsiCo use in its presentations?
- PepsiCo's Investor Presentation (2025) uses a 5-color palette: Pepsi Blue (#004B93) for primary brand, Bright Red (#EE1133) for secondary accent, Sky (#61A0D8) for tints / panels, Ink (#1E1E1E) for primary text, White (#FFFFFF) for backgrounds.
- What fonts does PepsiCo use in its slides?
- Headings: Custom Pepsi-family geometric sans, bold and punchy; similar to Montserrat Bold. Body: Geometric humanist sans at regular weight; similar to Montserrat.
- What is the presentation design style of PepsiCo?
- The deck's visual style is vibrant, portfolio-driven, consumer, energetic. Product-forward slides with blue frames, brand-tile mosaics, and big category stats.
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