Insurance
Investor Relations: Pricing Theory and Practice
Progressive · 2025
A three-panel editorial insurance deck. Documentary photography left, a floating white card with bold black type center, and a dark slate info column right.
Design System
Color Palette
Progressive Blue
#005CA9
Brand accents / links
Slate
#232A34
Right info panel
White
#FFFFFF
Center card / text
Ink
#1A1A1A
Display type
Workshop Amber
#D9945E
Photography warmth
Typography
- Headings
- Heavy rounded-industrial sans in black on the white card; similar to Museo Sans / Figtree bold
- Body
- Light sans in white on the slate panel
- Notes
- The ghosted chrome PROGRESSIVE wordmark sits under the headline like a watermark.
Visual Style
EditorialThree-panelDocumentaryPractical
Layout
Vertical triptych: full-height photo, overlapping white title card, dark slate column with quarter and topic.
Imagery
Real-world claims and repair photography — mechanics, clipboards, garages.
Charts & Data
Blue loss-ratio lines and bars on white; slate panels for definitions.
Frequently Asked Questions
- What colors does Progressive use in its presentations?
- Progressive's Q2 2025 IR Deck (2025) uses a 5-color palette: Progressive Blue (#005CA9) for brand accents / links, Slate (#232A34) for right info panel, White (#FFFFFF) for center card / text, Ink (#1A1A1A) for display type, Workshop Amber (#D9945E) for photography warmth.
- What fonts does Progressive use in its slides?
- Headings: Heavy rounded-industrial sans in black on the white card; similar to Museo Sans / Figtree bold. Body: Light sans in white on the slate panel.
- What is the presentation design style of Progressive?
- The deck's visual style is editorial, three-panel, documentary, practical. Vertical triptych: full-height photo, overlapping white title card, dark slate column with quarter and topic.
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