Consumer
Refreshing the World
Coca-Cola · 2024
An iconic single-color deck. Coke red, the Spencerian script, and disc motif deliver instantly recognizable brand equity on clean white pages.
Design System
Color Palette
Coke Red
#F40009
Primary brand / accent
Ink
#1C1C1C
Primary text
Charcoal
#4A4A4A
Secondary text
Soft Gray
#F2F2F2
Panels
White
#FFFFFF
Backgrounds
Typography
- Headings
- TCCC Unity (custom Coca-Cola typeface), bold with tight leading; similar to Work Sans
- Body
- TCCC Unity at regular weight
- Notes
- Red is the only accent; headlines in black with red key words and the red disc motif.
Visual Style
IconicSingle-accentCleanTimeless
Layout
White slides with red disc and ribbon motifs; one message per slide with a big supporting visual.
Imagery
Product glamour shots, contour bottles, and refreshment-moment photography.
Charts & Data
Minimal bars and lines in red and gray with generous white space.
Frequently Asked Questions
- What colors does Coca-Cola use in its presentations?
- Coca-Cola's CAGNY Presentation (2024) uses a 5-color palette: Coke Red (#F40009) for primary brand / accent, Ink (#1C1C1C) for primary text, Charcoal (#4A4A4A) for secondary text, Soft Gray (#F2F2F2) for panels, White (#FFFFFF) for backgrounds.
- What fonts does Coca-Cola use in its slides?
- Headings: TCCC Unity (custom Coca-Cola typeface), bold with tight leading; similar to Work Sans. Body: TCCC Unity at regular weight.
- What is the presentation design style of Coca-Cola?
- The deck's visual style is iconic, single-accent, clean, timeless. White slides with red disc and ribbon motifs; one message per slide with a big supporting visual.
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