Automotive
Ford+ Plan
Ford · 2021
A heritage-meets-transformation deck. Deep Ford blue fields, the script oval, and bold white type frame the Ford+ growth plan.
Design System
Color Palette
Ford Blue
#00095B
Primary background
Bright Blue
#066FEF
Accent / links
White
#FFFFFF
Primary text on blue
Ink
#14141E
Text on light slides
Silver
#B8BCC4
Secondary text / rules
Typography
- Headings
- Ford Antenna (custom by Font Bureau), bold sentence-case statements; similar to Barlow
- Body
- Ford Antenna at comfortable sizes
- Notes
- White-on-blue hero statements; bright blue underlines key growth numbers.
Visual Style
HeritageBoldTransformativeDirect
Layout
Deep blue hero slides alternating with white data slides; big single-number focal points.
Imagery
Trucks, EVs, and plants in dramatic lighting; the blue oval anchors title slides.
Charts & Data
Simple large-format bars and targets in bright blue on white with bold labels.
Source
Frequently Asked Questions
- What colors does Ford use in its presentations?
- Ford's Capital Markets Day (2021) uses a 5-color palette: Ford Blue (#00095B) for primary background, Bright Blue (#066FEF) for accent / links, White (#FFFFFF) for primary text on blue, Ink (#14141E) for text on light slides, Silver (#B8BCC4) for secondary text / rules.
- What fonts does Ford use in its slides?
- Headings: Ford Antenna (custom by Font Bureau), bold sentence-case statements; similar to Barlow. Body: Ford Antenna at comfortable sizes.
- What is the presentation design style of Ford?
- The deck's visual style is heritage, bold, transformative, direct. Deep blue hero slides alternating with white data slides; big single-number focal points.
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