Automotive
From Automaker to Platform Innovator
General Motors · 2021
An electric-future automotive deck. Bright GM blue gradients, rounded corners, and EV renders signal the pivot from legacy metal to software and batteries.
Design System
Color Palette
GM Blue
#0170CE
Primary accent
Sky Blue
#45A5E6
Gradient / secondary
Midnight
#0F1D2E
Dark backgrounds
Cloud Gray
#E9EEF3
Light panels
White
#FFFFFF
Text on dark / backgrounds
Typography
- Headings
- Overpass (GM brand font, free on Google Fonts), bold with rounded terminals
- Body
- Overpass at regular weight
- Notes
- Sentence-case headlines; blue gradient text treatments on hero statements.
Visual Style
ElectricOptimisticModernRounded
Layout
Alternating dark and light slides with rounded-corner cards and centered hero claims.
Imagery
EV and platform renders, battery close-ups, and lifestyle driving photography.
Charts & Data
Rounded bar charts and stat tiles in blue tints on light gray panels.
Frequently Asked Questions
- What colors does General Motors use in its presentations?
- General Motors's Investor Event (2021) uses a 5-color palette: GM Blue (#0170CE) for primary accent, Sky Blue (#45A5E6) for gradient / secondary, Midnight (#0F1D2E) for dark backgrounds, Cloud Gray (#E9EEF3) for light panels, White (#FFFFFF) for text on dark / backgrounds.
- What fonts does General Motors use in its slides?
- Headings: Overpass (GM brand font, free on Google Fonts), bold with rounded terminals. Body: Overpass at regular weight.
- What is the presentation design style of General Motors?
- The deck's visual style is electric, optimistic, modern, rounded. Alternating dark and light slides with rounded-corner cards and centered hero claims.
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