Financial
Four Pillars: The Integrated Firm
Morgan Stanley · 2025
A stark, disciplined wealth-and-markets deck. Black Helvetica-style headlines on white with a single bright cyan accent for speakers, dates, and data.
Design System
Color Palette
Ink Black
#000000
Headlines
MS Cyan
#00A0DF
Primary accent
Ink
#25282A
Primary text
Cool Gray
#95999D
Secondary text
White
#FFFFFF
Backgrounds
Typography
- Headings
- Neue Haas Grotesk-style classic grotesque, medium-bold with tight spacing; similar to Inter
- Body
- Neue Haas-family sans at small, dense sizes
- Notes
- Black bold headlines; cyan reserved for speakers, dates, data series, and segment labels.
Visual Style
StarkInstitutionalDisciplinedModernist
Layout
White slides with black headline rows and two-panel chart layouts; consistent footers.
Imagery
Minimal; occasional skyline or office photography on dividers.
Charts & Data
Blue and gray stacked bars, pre-tax margin walks, and clean trend lines.
Frequently Asked Questions
- What colors does Morgan Stanley use in its presentations?
- Morgan Stanley's Strategic Update (2025) uses a 5-color palette: Ink Black (#000000) for headlines, MS Cyan (#00A0DF) for primary accent, Ink (#25282A) for primary text, Cool Gray (#95999D) for secondary text, White (#FFFFFF) for backgrounds.
- What fonts does Morgan Stanley use in its slides?
- Headings: Neue Haas Grotesk-style classic grotesque, medium-bold with tight spacing; similar to Inter. Body: Neue Haas-family sans at small, dense sizes.
- What is the presentation design style of Morgan Stanley?
- The deck's visual style is stark, institutional, disciplined, modernist. White slides with black headline rows and two-panel chart layouts; consistent footers.
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