Transportation
Building a Durable Delta
Delta Air Lines · 2024
A premium airline deck. Navy fields, widget-red accents, and wing-level photography communicate operational excellence and brand loyalty.
Design System
Color Palette
Delta Navy
#003A70
Primary background
Widget Red
#C8102E
Primary accent
Sky Blue
#4A90D9
Secondary accent
Cloud
#Eef2F6
Light panels
White
#FFFFFF
Text on navy
Typography
- Headings
- Whitney (Delta brand font), bold uppercase section titles; similar to Public Sans
- Body
- Whitney with comfortable line height
- Notes
- White-on-navy titles; red used strictly for the widget mark and key deltas.
Visual Style
PremiumOperationalTrustedElevated
Layout
Navy title slides with white data slides; red widget chevrons as bullet and divider motifs.
Imagery
Aircraft at altitude, cabin interiors, and employee photography with cool tones.
Charts & Data
Clean bars and lines in navy and sky blue with red highlight markers.
Frequently Asked Questions
- What colors does Delta Air Lines use in its presentations?
- Delta Air Lines's Investor Day (2024) uses a 5-color palette: Delta Navy (#003A70) for primary background, Widget Red (#C8102E) for primary accent, Sky Blue (#4A90D9) for secondary accent, Cloud (#Eef2F6) for light panels, White (#FFFFFF) for text on navy.
- What fonts does Delta Air Lines use in its slides?
- Headings: Whitney (Delta brand font), bold uppercase section titles; similar to Public Sans. Body: Whitney with comfortable line height.
- What is the presentation design style of Delta Air Lines?
- The deck's visual style is premium, operational, trusted, elevated. Navy title slides with white data slides; red widget chevrons as bullet and divider motifs.
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