Transportation
Deliver Today, Innovate Tomorrow
FedEx · 2022
A high-contrast logistics deck in FedEx purple and orange. Crisp white pages with brand-color blocking keep a network transformation story energetic.
Design System
Color Palette
FedEx Purple
#4D148C
Primary brand
FedEx Orange
#FF6600
Primary accent
Ink
#222222
Primary text
Cool Gray
#8B8D8E
Secondary text
White
#FFFFFF
Backgrounds
Typography
- Headings
- FedEx Sans (proprietary, Futura/Univers logo heritage), bold and tight; similar to Jost
- Body
- FedEx Sans at regular weight
- Notes
- Purple headlines with orange highlights on figures and forward-looking statements.
Visual Style
EnergeticHigh-contrastNetworkedModern
Layout
White slides with purple headline blocks and orange stat callouts; network maps and flow diagrams.
Imagery
Aircraft, hubs, couriers, and automation photography with saturated brand toning.
Charts & Data
Bars and lines in purple with orange emphasis series and bold end labels.
Frequently Asked Questions
- What colors does FedEx use in its presentations?
- FedEx's Investors Meeting (2022) uses a 5-color palette: FedEx Purple (#4D148C) for primary brand, FedEx Orange (#FF6600) for primary accent, Ink (#222222) for primary text, Cool Gray (#8B8D8E) for secondary text, White (#FFFFFF) for backgrounds.
- What fonts does FedEx use in its slides?
- Headings: FedEx Sans (proprietary, Futura/Univers logo heritage), bold and tight; similar to Jost. Body: FedEx Sans at regular weight.
- What is the presentation design style of FedEx?
- The deck's visual style is energetic, high-contrast, networked, modern. White slides with purple headline blocks and orange stat callouts; network maps and flow diagrams.
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