Transportation
Better and Bolder
UPS · 2024
A grounded logistics deck in pullman brown and gold. Warm neutrals, the shield mark, and route-network graphics convey scale and reliability.
Design System
Color Palette
Pullman Brown
#351C15
Primary brand / backgrounds
UPS Gold
#FFB500
Primary accent
Ink
#231F20
Primary text
Warm Gray
#8C8279
Secondary text
White
#FFFFFF
Backgrounds
Typography
- Headings
- UPS Berlingske (custom brand type program), bold with tight tracking; similar to Roboto Slab + Roboto pairing
- Body
- UPS Berlingske Sans at regular weight
- Notes
- Brown headlines with gold used for key metrics, rules, and the shield motif.
Visual Style
ReliableWarmOperationalGrounded
Layout
White slides with brown headline bands and gold stat strips; network maps as full-bleed moments.
Imagery
Drivers, aircraft, hubs, and package flow photography with warm tones.
Charts & Data
Bar and donut charts in brown and gold with clear white gridlines.
Source
Frequently Asked Questions
- What colors does UPS use in its presentations?
- UPS's Investor and Analyst Day (2024) uses a 5-color palette: Pullman Brown (#351C15) for primary brand / backgrounds, UPS Gold (#FFB500) for primary accent, Ink (#231F20) for primary text, Warm Gray (#8C8279) for secondary text, White (#FFFFFF) for backgrounds.
- What fonts does UPS use in its slides?
- Headings: UPS Berlingske (custom brand type program), bold with tight tracking; similar to Roboto Slab + Roboto pairing. Body: UPS Berlingske Sans at regular weight.
- What is the presentation design style of UPS?
- The deck's visual style is reliable, warm, operational, grounded. White slides with brown headline bands and gold stat strips; network maps as full-bleed moments.
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