Transportation
Autonomous Vehicle Strategy
Uber · 2026
A stark black-and-white platform deck. Uber Move headline type at poster scale on white, with full-width photography — the brand system doing exactly two things, loudly.
Design System
Color Palette
Uber Black
#000000
Display type / primary
White
#FFFFFF
Backgrounds
Gray
#6B6B6B
Secondary text
Safety Blue
#276EF1
Occasional accents / links
Road Tone
#8E959D
Photography palette
Typography
- Headings
- Uber Move, bold, tight tracking at very large sizes
- Body
- Uber Move Text regular; similar to Inter
- Notes
- Black type on white or white on photography — no third treatment.
Visual Style
StarkPoster-scaleUrbanBinary
Layout
Huge black headline across the top of a white field; full-width photograph anchoring the lower half.
Imagery
Streetscapes, AV-equipped vehicles, and rider-driver moments in natural light.
Charts & Data
Black lines and bars with blue highlights; oversized black stat numerals.
Source
Frequently Asked Questions
- What colors does Uber use in its presentations?
- Uber's AV Strategy Spotlight (2026) uses a 5-color palette: Uber Black (#000000) for display type / primary, White (#FFFFFF) for backgrounds, Gray (#6B6B6B) for secondary text, Safety Blue (#276EF1) for occasional accents / links, Road Tone (#8E959D) for photography palette.
- What fonts does Uber use in its slides?
- Headings: Uber Move, bold, tight tracking at very large sizes. Body: Uber Move Text regular; similar to Inter.
- What is the presentation design style of Uber?
- The deck's visual style is stark, poster-scale, urban, binary. Huge black headline across the top of a white field; full-width photograph anchoring the lower half.
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